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[People's Daily Online] Responding to the First Chinese Brand Day
In Beijing in May, the sky was clear, the flags were flying, and the “Belt and Road” international cooperation summit was grandly held. President Xi Jinping emphasized that the Belt and Road Initiative will be built into a road of peace, prosperity, openness, innovation and civilization. This is China's initiative and China's commitment, and it will surely become an important guide for pragmatic cooperation among the “Belt and Road” countries, bringing important development opportunities and practical benefits to participating countries.

As an important carrier of implementation of the "Belt and Road" construction, how can construction enterprises make due contributions and achieve rapid development?

Participating in the construction of the “Belt and Road” must follow the trend. "If you don't say anything, you will succeed." Over the past four years, the fruitful results show that the "Belt and Road" initiative conforms to the trend of the times, adapts to the law of development, conforms to the interests of peoples of all countries, and has broad prospects. The forum signed a number of cooperation agreements, reached a number of cooperation projects, and proposed a series of cooperation measures. Enterprises must closely follow the national policy guidance, actively take advantage of the entire industrial chain, strengthen the awareness and ability to allocate global resources and operate global markets, expand overseas market space and operation scale, and participate in the construction of the “Belt and Road” in an all-round and three-dimensional manner. In the international competition, we have achieved a leading edge and made great progress, helping the country's "friend circle" to become bigger and stronger.

Adhering to the "Belt and Road" construction should be based on basic points. Chairman Xi Jinping emphasized that the international cooperation in the construction of the “Belt and Road” should continue to focus on connectivity and lead by major projects and key projects ... Major projects and key projects are popular and sought after by others. , The enterprise must strive for a broader vision, a more positive attitude, a more aggressive spirit, adhere to the "everything around the project construction, everything serves the project quality, everything is subject to the project safety, everything is measured by the project word of mouth" construction philosophy , Innovate and apply international cooperation models and financing systems of different countries, integrate domestic and foreign project operating experience, create excellent projects, century-old projects, polish international brands for project construction and overseas development, and strive to turn policy advantages into project advantages To turn project advantages into development advantages.

The integration into the "Belt and Road" construction should be mutually beneficial and win-win. Gaining profits while taking advantage of the world, the construction of the “Belt and Road” is a major measure for the country to expand reform and opening up in the new era, and it is also a China plan for prosperity of the world economy and mutual benefit. This requires companies not only to "go global", but also to insist on joint consultation, co-construction, and sharing, to truly "integrate", to integrate their development with the prosperity of the country where the project is located, and the needs of the people, and to build a development community. Only then can the interests of the enterprise be guaranteed fundamentally. Especially in overseas expansion, enterprises should vigorously promote the strategy of territorialization, create local employment opportunities, gradually increase the local employment rate and personnel income, pay attention to the cultivation of local talents, and provide talent support for their future development; meanwhile, vigorously promote green civilization construction To protect the local environment, it is necessary to create a "golden mountain" and leave a "green mountain" for the local area.

There is nothing invincible in a productive effort; nothing can be done in a wisdom. Looking forward to the construction of the "Belt and Road", the road is broad and the prospects are bright, so that the overseas dreams of enterprises, the Chinese dream, and the development dreams of the peoples along the lines will irritate each other, and it will certainly create a better future.